Product overview · 2026
TRACER — PRODUCT OVERVIEW · 2026

TRACER

Vest-free, camera-AI laser tag. Play anywhere.

Camera blaster + iOS companion app · on-device hit detection · field-tested V2.1

JOINTRACER.COM@TRACERTECHAPPHELLO@JOINTRACER.COM
THE PROMISE 02

Every backyard becomes an arena.
Every tree becomes cover.

The laser tag you've wanted since you were ten — no vests, no arena, no referees, no arguing. Grab your phone, grab your TRACER, and the game starts anywhere.

THE PROBLEM 03

You shot them. They say you missed. The game stops.

Everyone's lived it — backyard blasters, home laser tag, driveway Nerf wars. No one can prove who got hit, so it ends in an argument. And every alternative makes you compromise:

Why now: every phone is a camera + screen that supports advanced computer vision. On-device, it can finally confirm a hit on a person — with nothing worn by the target.

THE EXPERIENCE 04

Hit or miss on the phone.

Product walkthrough
TRACER V2.1 prototype blaster V2.1 Prototype
TRACER market-ready shell — design in progress on the bench Market-ready shell · design in progress

Nothing worn by the target. The muzzle camera captures the shot; the phone scores it.

Muzzle camera→your phone→on-device computer vision
THE PRODUCT 05

Built, tested, and in hand today.

V2.1
Working, field-tested build in hand today.
6
Product generations since March 2026 — field-tested stack through market-ready shell.
iOS app
Connect, match prep, live HUD, haptics, and shot replay on your phone.
Field-tested
Works accurately at 175 feet and on moving targets.
COMMUNITY 06

Built in public — @tracertechapp.

4,500+
Followers on @tracertechapp — live profile.
337K+
Views on all content, last 60 days (Instagram Insights overview).
130K+
Top reel on @tracertechapp. Over 5,500 likes · over 5,500 shares.
Waitlist
Founders Edition interest at jointracer.com/join.

Followers from the live @tracertechapp profile. Account views from Insights overview (60 days). Reel stats from top-performing reel. As of 18 Oct 2026.

PRODUCT JOURNEY — MAR 29 → OCT 15, 2026 07

Six generations. Field-tested to market-ready.

Mar 29 – Apr 15
V1
TRACER V1 — closed view
TRACER V1 — internal view

Proof of concept. Full loop in 17 days — trigger, capture, Apple Vision, hit or miss. Hand-dremelled shell.

Apr 23 – Apr 26
V1.1
TRACER V1.1 — closed view
TRACER V1.1 — internal view

Trust pass. Fresh frame every shot. Audio, laser, rebuilt iOS app. The one-behind bug is gone.

May 18 – Jun 4
V1.5
TRACER V1.5 — closed view
TRACER V1.5 — internal view

Platform rebuild. 5MP autofocus, Wi-Fi, designed interiors. US and Canadian provisionals filed here.

Jun 13 – Jun 19
Gen 2 Shell
TRACER Gen 2 shell — design iterations

Own silhouette. Original CAD pistol. Stopped looking like someone else’s firearm.

Jun 26 – Jul 3
V2
TRACER V2 — closed view
TRACER V2 — internal view

Full stack on the new platform. Haptic recoil, LED, battery reporting. Open-shelled to prove it runs. It did.

Jul 13 – Jul 20
V2.1
TRACER V2.1 — closed view
TRACER V2.1 — internal view

Clean build. Closed, routed, field-tested. Firmware past 3,000 lines. Today’s working prototype reference.

Oct 15, 2026 →
Market-ready shell
TRACER market-ready shell — design in progress

In progress. Market-ready exterior on the bench — more to come. Internal layout, trigger, grip, and barrel still being finalized before we go live.

Six product generations on the journey — electronics and app proven in the field; industrial design closing out for launch.

WHY TRACER 08

Three things that change the game.

01 · Nothing worn
No vests, belts, or arena gear. The phone sees the hit — the target just plays.
02 · Play anywhere
Backyard, park, dorm, camp. No IR dome, no referee, no “you missed” arguments.
03 · Real feedback
Every shot is a frame — haptics, audio, HUD, and replay on the phone.
WHO IT'S FOR 09

Made for people who already play.

  • Families & kids who've outgrown Nerf but can't host laser tag.
  • Airsoft & gel players who want the fun without the welts.
  • Birthday parties, camps, youth groups, dorms, bachelor parties.

Same energy as laser tag and backyard wars — with confirmed hits and a screen that keeps score.

HOW IT WORKS 10

Muzzle camera → phone → hit or miss.

Capture
Camera in the blaster fires a frame on every trigger pull.
→
Transport
Low-latency link to your iPhone over the phone’s hotspot.
→
Vision
On-device person segmentation — no cloud round-trip on the shot.
→
Feedback
Hit or miss on the HUD — haptics, audio, and live match stats.

Multiplayer lobbies and match history sync when you’re online; scoring stays on the phone for speed.

TEAM 11

Andy Sworyk — Founder

Andy built six product generations, the firmware, the iOS app, and on-device hit detection in four months — product design through field testing, in-house.

Winnipeg, Canada

TracerTech Inc.

Jacob Benjamin — Chief Strategy Officer

Jacob leads marketing, brand partnerships, and growth strategy at TracerTech. He has scaled numerous consumer products — including Beatclub and VVS Jewellery — with a focus on brand narrative, partnership-led distribution, and turning early product proof into repeatable demand.

Toronto/Miami

TRACER — GET ON THE LIST

Play for real.

Founders Edition waitlist · daily build clips · @tracertechapp

jointracer.com/join · hello@jointracer.com · Instagram @tracertechapp

TRACERPRODUCT OVERVIEW · 2026
Appendix · A1
COMPETITION

Where TRACER sits vs. the field.

TRACER column stays fixed · swipe for other options

TRACERLaser tagConsumer blastersAirsoft / gel
Confirmed hit detection✓✓✗✗
No vest / wearable✓✗✓✓
Play anywhere (within reason)✓✗✓◐
Scoring & stats✓◐✗✗
Connected app + data✓✗✗✗
No welts / injury risk✓✓✓✗

✓ full · ◐ partial / venue-only · ✗ none. TRACER is the only option here that confirms hits without a wearable.

Appendix · A2
TECHNICAL DETAIL

Stack under the hood.

Capture
OV5640 camera on an ESP32-S3 fires a windowed JPEG on every trigger pull.
→
Transport
Custom UDP protocol tuned for the iPhone hotspot — keepalive + burst recovery.
→
Vision
On-device Apple Vision person segmentation — no cloud, low latency.
→
Adjudicate
Hit / miss scored on-device → haptics, audio & live match stats.

Camera + Wi-Fi MCU fit inside the muzzle; Apple’s Neural Engine runs segmentation on-device in milliseconds.

Appendix · A3
ROADMAP

What's next for TRACER.

Now · V2.1
Working, field-tested build. Detects hits at 175 ft on moving targets.
Next
Custom PCBs, sharper imaging, and production-ready industrial design.
Then
Founders Edition batch for early supporters on the waitlist.
Later
Direct store, new game modes, haptic wearables, and smart-TV arcade experiences.
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